When I started at Chiat\Day, I wrote weekly comedic sports newsletters for our Buffalo Wild Wings team to keep us up-to-date on the current sports world. I got pretty into it. Turns out, so did everyone else.

 

Pretty soon I was sending it to 50+ people at Chiat across departments and brand teams. So my partner and I decided to replicate that success with: "Under the Bleachers."

 

Yeah, it does sound oddly suggestive and unreliable. Because it is.