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CALL OF DUTY | Soldier of Fortune

Within the realm of video games lies a topic of much controversy: micro-transactions. So in an effort to control the narrative around them, we created the Soldier of Fortune series.

TOMOGUNCHI

Sometimes beauty leaves you speechless. But in much rarer cases, it reaches a level you can't stop talking about. 

THE RESULTS

+2.8 million organic views

+$1 million in revenue in 2 days.

RONIN

Ronin were samurai without masters, duty or purpose. Fighting was all they had. We gave The Ronin (Tu Lam) a modern treatment worthy of that description.

THE RESULTS

+680,000 organic views 

Love from a couple celebs...

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Benny Snell Jr. – Pittsburgh Steelers Runningback

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Phil Heath – 7x Mr. Olympia

TOMOGUNCHI: TURBO

Our original 80's watch ad got a turn-of-the-century upgrade in our sequel ad, so viewers could feel the revolutionary power this new device had to offer: COLOR!

THE RESULTS

+940,000 organic views

SAW: COSTUMED AD

A new game has begun: fear. Jiigsaw has arrived in Warzone with his arsenal for horror. We heralded his arrival in the most befitting way of the horror villain: by hijacking the TV screen.

THE RESULTS

+700k organic views

+165k engagements

Part of the biggest MTX sales day in COD history.

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